Super Mario Run features three principal game modes: the core game where the player controls Mario or other characters as they automatically run across the screen while timing jumps to collect coins and other awards, a Toad Rally where players compete against ghosts of other players, and a Mushroom Kingdom area for players to expand using coins and other collectibles from the other game modes. The game was produced by series creator Shigeru Miyamoto, and was developed primarily by the same team that had developed New Super Mario Bros. for the Nintendo DS, featuring many similar gameplay concepts adapted for ease of mobile controllers. Unlike many other mobile games that use a free-to-playapproach, Super Mario Run is offered as a free demo with a fixed price point to unlock the rest of the game's remaining content.
Super Mario Run received generally positive reviews by critics. Reviewers generally praised the game's replay value and addictive gameplay, though common criticism was directed towards its comparatively high price in the mobile market, as well as its required connectivity to the internet. The game became the fastest-growing app in iOS history, having been downloaded more than 50 million times worldwide during its first week of release, and more than 200 million times by the end of 2017.

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